Today’s piece is inspired by the early summer transfer signings. The goals in the title don’t refer to actual goals that are scored on the pitch, though that’s what I normally write about. Today, the word “goals” is referring to team milestones.
Literally, what is your team trying to accomplish this year?
Are they simply hoping to survive in the top tier of football? To snuggle deep into mid-table obscurity? To compete for a spot in Europe? To get into the Champions League? To win the Champions League?
All of those goals have different requirements in terms of what kind of players your team should be buying, how much they should be spending, how many players are needed in the first place, etc. Everything in football has a cost, not just in terms of £££, but also in terms of expenditure. Money is a resource, but so are effective player minutes. At some point, rotation becomes absolutely vital, even for smaller teams.
Want your team to make a deep cup run or two? You either need a bigger squad, or you can expect it to cost you places in the league. Given how much the English Premier League now pays out in prize money based on league finish, that money adds up quickly.
Want your team to compete for the Europa League as well? That will burn a lot of player minutes. The more minutes your team plays, the more likely they are to get injured. If your first team is absorbing all of those minutes, then your best players will be the ones who get injured, and that has an effect on every other competition you are in. Also, even if nobody really mentions this, fatigue is totally a thing.